Phase III--Personal Branding on Application Package

Supporting Program-Specific Essay Synthesizing, or Individual Regular Outputs including Program-Specific Single Essay, Talent Management on Resume, Talent Management on Cover Letter, and on Talent Management on Letter of Recommendation.

Presentation Package
Each element is closely correlated with one another. Synthesizing all dimensions of capacity portfolio with clear career theme is critical, whereas presenting career package through cross-format integration to champion the optimized position is vital, even for your life.
The career value of every individual is multi-dimensional, reaching down to certain extent of definition, with clear logic theme. It can be presented in certain form of “career presentation package” with given objectives. For MBA application objective, the career presentation package is essay package, resume, and recommendation of letters, with cover letter for some schools.
Admission Committees evaluate individual applicants through cross-dimensional criteria, such as the genuine motivation, the clarity of career objectives and logic, extent of self-awareness, and relevant core competence and shortage details, not only about studying MBA, but also about real-life.

Essays
Essays are a space to present your fit for this program by answering specific questions, these questions are closely connected with the objectives and positioning of the given program, also are linked to the resource power of this program. These questions may examine your career portfolio by different dimensions, your motivation, goals, professional and personal capacities, characteristics, and career logic, and the most importantly, why this program? What’re the specific reasons or details that can fulfill your needs by their supply, and mutually how can you contribute to fulfill their needs? If your career portfolio can closely fit the resource package of certain program, then you are the one.

Resume
Resume is the official career presentation format with chronological or functional logic. Clear objectives and specific goals are needed for sound career theme. The main purpose is not only show reader your accumulated experiences through out career progress, but also tell them what specific relevant capacities do you have for target position, such as professional knowledge, qualitative and/or quantitative skills, individual capability as well as teamwork comprehension or even managerial skills, while most importantly, where is this career path heading for? How do these capacities and attributes correlated with your motivation and characteristics.
Professional career reviser can help on correlating career logic, while English Business Communication Techniques are critical to present powerful career value in concise and persuasive fashion.

Cover Letter
Cover Letter is the official communication channel between you and prospective employer or position administrator. The purpose of the Cover Letter is to communicate the objectives and qualification summary to target reader on behalf of your resume. Clear objective and qualification fit need to be concisely presented basing on the sense of audience, while the vision of the reader and specific capacity fit with target position should be matched to possible extent.
Business courtesy and professional writing skills in official letter format are basic requirement, while clear objective and career marketing techniques need to be applied with the sense of audience. Core value and beneficial trade position can also be woven through negotiation techniques and game theory profession.

Recommendation of Letters
To evaluate the candidacy of applicants in overall dimensions, especially in business circumstance, references from third parties are required while intimate supervisors with close view on applicant for credible timeframe are strongly preferred. Overall capacity of applicant needs to be reviewed, criteria covering individual capabilities regarding task-handling, problem-solving, teamwork efficiency, professional skills, entrepreneurship, quantitative and/or qualitative skills, and leadership.

The perspectives in Recommendation of Letters from referents are highly correlated with attributes and patterns in career portfolio in terms of essay package, resume, and even cover letter. Cross-material integration with genuine presentation can be vital when reconciling with Recommendation of Letters in referents' standpoints.