[Program Fitting]McCombs Vs USC Marshall

http://forums.businessweek.com/n/pfx/forum.aspx?msg=74363.1&nav=messages&webtag=bw-bschools

Q:

My friend has been accepted at both, McCombs and USC Marshall. He is in Sapient as a tech consultant and wants to be in tech marketing. Please let me know which school would be better with your reasons. I appreciate...thanks

A:
It's a pretty close call here. Generally McCombs ranks slightly higher than Marshall, and student body is also very similar with 5-year experience. A half of McCombs graduates works in investment and finance field, with very decent 90,000+ salary. This should be one of the critical reason for better ranking than Marshall.

McComb is a supreme #1 accounting school, while quite balanced in general management. Some improvement in marketing field this year that they now have brand management course which used to be absent. Quite generic in marketing strategy whereas Marshall is more detailed in marketing communication and execution.

In terms of finance, McCombs is not bad that offers general finance cources, but Marshall offers larger selection in this field. This is the blind spot that the rankings cannot measure the qualitative sophistication and completeness of course offering.

Marshall is now more dedicated in entrepreneurship development that is the trend of the most competitive programs are now heading.

So it really depends on what's your friend's career path in future.

David