[Personal Branding]Maryland Essay question

Q:
讨论 请问达人，maryland里有一道
How will you contribute to the legacy of the Robert H Smith School of Business?
legacy of the Robert H Smith School of Business是什么意思啊？跟whay this school是一个意思还是问你的diversity‘啊？

百思不得其解，求指点，谢谢~~



A:
legacy是讲前人遗留下的资产

这道题的意思是，当您未来加入这间学校成为Smith的一份子

您要如何贡献并传承Smith的校园精神

因此首先要了解Smith的校风

数码与创新

自身有哪些共通点能够先与学校产生共鸣

再将您身上学校所没有的特质做加强贡献

因此确实是school fit与value contribution的结合题

贡献可从各种面向

从您的出身背景，语言与市场文化

到您的独特生涯经历

以及最重要的您的人格特质与行事风格

将您的灵魂与学校精神作结合

[Personal Branding]Essay strategy and tips 81110

Whys: Why MBA, Why Now, Why this school
Long-Term and Short-Term Goals
and Persoanl Uniqueness

-You need to go much deeper on your whys

and be analytical, not just emotional expressions with adjectives

use fuctional and skill terms such as "advanced market forcast skills, sharpen negotiation skills, learn pricing strategy and fundamental finance analysis, also quality control on supply chain."

-More specific on your goals, and more details on what you needs

"to thrive my career to senior supply chain manager in 3 years after my mba, I need more strategic mindset on external partnership management, while supervise and motivate my team on efficiency control, also delegate subordinate on bahalf of senior executives, I need xxx MBA's 'Competing Through Supply Chain Logistics,' 'Procurement and Sourcing Strategies,' also 'Leading The Strategic Change Process.'"


-your long-term career aspiration needs to come our from your personality and soul

and supported by anecdotal stories and track evidence

"when I was in college club running xx charity event, my classmate Nancy accidentally notified that I was good at logistic details, and I was always good on interpersonal communications. Since then, I focused my career on supply chain management and have been constantly promoted 3 times in 4 years to a department supervisor."

-For your why now, you need to explain clearer about the urgency

"When my VP promoted me to this position and expected me to take bigger responsibility on executive level in 3 to 4 years, I felt empty on corporate strategy and cross-business negotiation, and I don't see the systemetic training in company to prepare me for senior position in short run, so studying an MBA now is a better opportunity cost for me."


-Need to show your uniqueness through your diverse background and personal experiences

and you need to walk adcom through the details with stories, at least 2 to 3 levels down

or you can see most people say the same thing as your statement

it should be like this: "coping with 6 countries across Europe, Asia, and South America shaped my unique personality. The enthusiasm from Brazil partner, the strictness from Japan supplier,and the emotional Euperean-style negotiation experience taught me how to manage unpredictable schedule. One time when I led the outsourcing project with Japanese partner, I....."


-For long-term aspiration, it needs to be realistic and feasible through specific short-term steps.

"When I discussed the outsourcing strategy with my CEO, I felt I could see through his vision with more systemetic on risk management, and also more strategic on competition...To be a supply chain executive focusing on East Europe strategic alignment, I know I'm lack of turing vision into corporate policies, and also I need more social skills on both networking with senior business partners and also time management. Also on capital raising and finance optimization, I need to improve those skills from my short-term goal "senior supply chain manager in Asia regional market first."

It needs to be much deeper from the "invisible motivation," "underlying reasoning," and your "seasoned personality"