2008年4月14日 星期一

[Program Fitting]Pls give me some suggestion

http://forum.chasedream.com/dispbbs.asp?boardid=13&id=316911&star=1#2870508
Q:
Pls give me some suggestion
April 15th is approaching, i have to make a decision soon. I am a bit torn between the choices, hopefully you guys can give me some ideas.
1. Vandy , 32K/yr
2, Notre Dame, 35k/yr
3, Olin, full tuition
Which school will give me a better chance at landing a decent paid job in the marketing field? Thanks!

A:
Just open their curriculum on marketing concentration
you'll see Notre Dame's marketing is fairly blur and limited
many key elements are missing
no consumer behavior, which is the most critical one
no pricing, no marcom tactics, no operation or supply chain integration, no sales and no channel management.

while Vandy and Olin are both well-rounded and competitive
deep consumer insight, solid market research, brand and marcom strategies and tactics, sales negotiation and product innovation, CRM with database marketing, channel management, also digital marketing

Then see their recruiting statistics
although Vandy is quite complete on marketing course design
both Vandy and Notre Dame have only 21~22% work in marketing function
whereas Olin has a 31% in marketing function, with the most decent salary out of three
$89k,
Vandy has a $1373 weekly=$71,396 annually
Notre Dame has a $6,300 monthly in marketing=$75,600 annaully

So Olin will be the best choice, while both overall ranking and tuition compensation are the most attractive

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