2008年2月14日 星期四

[Personal Branding]拿到UCLA面试,求助!(v)

Q:

拿到UCLA面試,求助!

準備在北京做alumnus interview. 有什麼需要注意的地方?


A:

根據過去成功協助個案錄取哈佛MBA、及拿下耶魯MBA獎學金的經驗,

一些基本的學校狀況要瞭解一下:

UCLA走綜合管理與策略顧問、創業、IT、財務,與娛樂與體育,師資號稱世界級水準。

由師資多元化、研究路線國際化著手;

有研究中心與創業中心。


在課程走向方面,多以綜合概念為主。

課程邏輯著重綜合管理、科技策略思考、分析能力、團隊領導能力培養、企業擴張與創業,以及媒體娛樂等。

綜合管理課程相當重,接近一半。

財務課程也相形完整。


畢業出路以綜合管理、財務、顧問,及企業內創業或中小型創業為大宗。

領導訓練是由上而下以策略化思考,帶領團隊合作。

也有許多國際區域市場研究。


原則上,還是以自身的三大生涯驅力,投射出非你不可、且不會搖擺不定的長短程生涯目標,並列舉此使命目標所需要的領導管理技能有哪些;

然後說明主修畢業後至今的生涯轉折動機,及相關領導技能累積;

再來只要將目標技能與現有技能相減,就會自然出現Why UCLA,因為當初選校時,應該就是要照這個技能缺口來比對學校,然後發現這些所欠缺的技能只有UCLA及其他少數有提供,才會來申請這些學校。

否則,當學校發現愛莫能助時,即使申請人條件再強,也只能忍痛發出拒信。


再來是用你的生涯三驅力,來貫串出各種驅力所累積出的技能與經驗,形成進修時的對校貢獻。


之後繼續以綜合競爭力,與領導或創業能力為面試方針

強調自己的工作年資與管理經驗、團隊合作與領導能力、量化與質化分析能力,以及cross-functional跨單位整合能力,來提出自身的領導經驗與哲學。


面試後,可以反問校方經營與招收的策略方向

並帶出與UCLA師生互動的經驗中,發現值得學習的方向,作為結尾。


[Personal Branding]两个问题 关于duke面试的作用

Q:

我的toefl也到晚了,似乎错过面试机会了。。。。。
-------------------------------------------------------------------------------------------------
Dear XXX
Thank you for your interest in Duke. We received your official TOEFL report in time. If you are invited to interview with one of our alumni, I will send you an individual email bythe end of my day tomorrow, Tuesday, February 12.
If you do not receive an email invitation to interview, it means that we were not able to accommodate your request. Please know that as interviews are not required for admission, your application is not adversely affected by a lack of interview. The information that we askof appli cants in your application is sufficient for the admissions committee to make a decision. At this time, no decisions have been made on any applications.
All decisions for round 2 applicants will be released on March 7, 2008,and you can expect to receive your admission decision on that date.
Best regards,
Katie Madison

想问两个问题1)有没有参加了round1面试,但被拒或waitlist 的么?2)有没有没参加过面试却被录取的人呢
ie“your application is not adversely affected by a lack of interview.”就是不理解额居为何特别说明这句

A:
很清楚是决定录取与否的审核过程并不要求面试
有被安排到面试的很好
没被排到面视也不会因此不被录取
所以没有面试到也不用担心

面试有许多不同功用
资源与人力庞大的学校能够100%面试所有申请人
但有些学校由于人手不足或有其他安排
无法100%面试
而在申请文件中就已经筛选出决定录取与决定拒绝掉的申请人
但当有些具有竞争力的申请人学校担心他们会跑去念别间
因此与其面试那些一定会上或一定不会上的人
不如把时间与人力花在那些犹豫不决或有超过一个admission的申请人身上
运用面试的面对面互动
以及实际邀请准学生莅校参访感受学校气氛
可以有效提高准学生的就学欲望

[Personal Branding]哈佛的ESSAY

Q:

哈佛的ESSAY
诸位前辈,想讨教关于申请哈佛MBA的ESSAY,特别是如何强调LEADERSHIP。 哪里可以看看过往牛人们写的ESSAY吗?

A:

哈佛的传统七题essay中都有一个字不断重复

叫做"defining"

要问申请人如何用您的经历来"重新定义"何谓领导

申请人需要有相当程度的厚实经历

才写的出这些回答

因为哈佛旨在训练能够开创新格局的未来领导人

每个学生必须要有高度开创能力与强劲领导特质

能够不断为既有的领导专业带入新定义

能够将领导力融会贯通到自身的哲学中

并开创出自成一格的新定义

是哈佛商学院所渴求的高材生

Testimonial 7

http://www.chemy.idv.tw/phpbb2/viewtopic.php?t=27146&start=45

Actcard

謝謝大衛的熱情分享, 有問必答, 有忙必幫, 全力協助解決每個人的疑難雜症. 很多時候自己看不到的盲點, 在別人的眼裡卻是非常的清楚! 昨晚藉由閒聊的方式, 大衛引導大家透過一步步抽絲剝繭的問答方式, 從中發掘自己的motivation與core competence, 這樣的方式不僅是申請學校, 對於尋找工作也很有幫助.

Testimonial 6

http://www.chemy.idv.tw/phpbb2/viewtopic.php?t=27146&start=45
Kikiwiwi


大衛的說明真的很精彩....很明顯感覺得出來他對這方面的passion 經過整個討論後,對我最大的收穫,主要在如何去重視與發掘自己內心的聲音,加上david的多家學校特性說明,可以讓我在apply的路上感覺更清楚、更具體了些。 畢竟MBA是個工具,但必須首先真實面對自己的性格、興趣,進而利用這個工具讓自己發光發熱,甚至樂在工作、樂在生活.. 真的是蠻棒的一次經驗啦。

Testimonial 5

http://www.chemy.idv.tw/phpbb2/viewtopic.php?t=27146&start=45

wonder30
大衛講座太精采啦! 我找到了自己最想要生涯規劃 了解到寫essay的盲點 大衛也給了我很多其他的建議和靈感 很感謝大衛無私的熱情分享^^

Testimonial 4

http://www.chemy.idv.tw/phpbb2/viewtopic.php?t=21117

[分享]與大衛閒聊後有感
MIT applicant
raikennon
傷心咖啡店 首頁 -> 美洲留學相談室

raikennon
發表於: 2006-10-04 15:30 文章主題: [分享]與大衛閒聊後有感

眾所皆知,大衛在版上的熱心是有目共睹,我也在GMAT中的RC版獲益良多, 在面臨出國申請學校的繁雜手續及忙不完的ESSAY中,我厚著臉皮向大衛請益,雖然他的課業繁忙,但還是願意跟我分享他的申請經驗.
我自認我自己的學經歷不差,分數也還可以,但在寫ESSAY時總是覺得缺了什麼,在跟大衛聊過之後,我必須說他的觀察力幫助我找到自己所忽略的事項,雖然這些事項對我們來說沒什麼,可是對老外來說可是一個重點,這時才真的了解文化的差異對申請者來說有很大的影響力.

我相信有很多很優秀的申請者也面臨跟我一樣的問題,在沒有找代辦的情況下,一個人申請真的很像瞎子摸象般無助,雖然我很enjoy申請的過程,因為就像站上很多大牛說的,申請的過程是對自己人生到目前為止的檢視,但我也擔心若因此沒上該怎麼辦?因此我建議要自己辦的申請者在申請過程中,一定要找有國外mba經驗的人幫你審視文章,我相信這個過程更可以補足你所缺乏的文化劣勢.
最後趁這機會跟大衛道聲謝,希望我有機會可以請你喝個酒,還你這個人情

[Sharing]After talking to David
MIT applicant
Everybody knows, David is enthusiastic on the website and well-recognized, I also gained a lot from his reading technique for GMAT exam. Facing the miscellaneous application process and ever-lasting essay writing, I asked for David’s help as a stranger. Even though he was busying on his MBA academy, he was still willing to share his application experience.

I was confident of my experience and academy power, and my scores were pretty competitive, but I always felt something missing in my essay package. After talking to David, I have to strongly recognize him that his delicate sense about details helped me figure out the missing part, although it was not a big deal to us, those elements may mean significantly to Westerners. At the mean time, I figured out the cultural intelligence can make great difference on applications.

I believe lots of competitive applicants are facing the same obstacles as I did, without application agencies, it was really helpless in the dark. Although I enjoyed the application process, but just like lots of “celebrity applicants” on the website, the application process is an examination of your life to date. While I was also worried about what if I fail? I suggest self-applicants seeking help from experts who studied MBA themselves to revise your application package, and I believe it’ll greatly help on your cultural intelligence.

Finally, I have to thank David for your great help, and treat you a beer party, I owe you one.

Testimonial 3

http://www.chemy.idv.tw/phpbb2/viewtopic.php?t=27265

Lightsaber
申請經驗分享+對傷咖及大衛李的感謝 (06~07)
分享心得遲了點,但是還是希望能夠提供未來申請的朋友一些參考
Profile: GMAT 710 Work experience: 5 yrs (2yrs military), last was PM in a high-tech company

申請結果: 2006~2007 second round Admitted: Indiana University – Bloomington (Kelley) --- Accept offer
Ohio State University (Fisher) University of Minnesota – Twin Cities (Carlson)
Rejected: University of Michigan – Ann Arbor (Ross) Duke University (Fuqua) University of Texas – Austin (McCombs)
感覺申請上競爭比前一年(06)激烈,不過還是能申請到各方面都很均衡的Kelley 申請過程中最困難的(除了GMAT…)就是選校及Essay撰寫了,我並沒有找代辦,我認為傷咖的許多文章討論對我幫助非常大,節省很多摸索時間,但是我要特別感謝"大衛"(davidlee), 大衛在課業繁忙中仍熱心抽空幫助我! 簡單來說選校及Essay撰寫就是圍繞著”Fit”,在進入Kelley這幾週以來,我越來越能夠體會大衛當初再三提醒Fit的重要性,大衛當初對Kelley的認識,也非常的正確 大衛也幫助我釐清許多申請的迷思,幫助我了解各校的資源強弱,讓我順利錄取理想的學校 David, you are really exceptional!!! 心得: FIT真的非常重要! 建議多思考自己的興趣結合可以提供資源的Program, 並和校友請教該校的文化及學校發展方向 祝大家都能申請到”FIT”的學校!

Testimonial 2

http://www.chemy.idv.tw/phpbb2/viewtopic.php?t=15111

negrogato.tw
UT-Austin (Accounting #1), UIUC (scholarship, Accounting also #1), UT-Dallas (scholarship)

傷心咖啡店 首頁 -> 行銷與顧問專案討論區

發表於: 2006-03-25 08:20 文章主題: Admitted by UT-Austin--感謝David顧問教室

話說我只是申請MPA,沒想過要請留學顧問-又貴又沒用 就自己搞了許久 但SOP始終搞不定.. 一直在版上有看到David的文..想想這人講話有時候還蠻機車的. 不如請他給個建議好了..應該會一針見血.. 眼看David就要飛出去了 終於提起勇氣就請這個陌生男子幫忙.. David先讓我填了張問卷,然後看問卷再問我問題.. Why MPA? 這個問題我也思考過許多次..因為很多人問我Why not MBA? 在跟David聊過後 堅定我選擇MPA的心,也對未來理出個方向... 再來就是改SOP了,關於順序跟表達的方式 David幫了許多忙 當然我最後還是有請在國外的人潤稿,但基本上比我的原版精簡多了(UIUC只要三百字) 我一直對自己沒信心..覺得 Austin大概是白繳錢的..沒想到居然上了.. 總共申請四家UIUC, UT-Austin, UT-dallas, Texas A&M TAMU沒上. 其他都上了 ~~感謝David~~

Admitted by UT-Austin—Thanks for David’s consulting session
negrogato.tw
UT-Austin (Accounting #1), UIUC (scholarship, Accounting also #1), UT-Dallas (scholarship)

I was about to apply MBA, never thought about hiring agencies, waste money and useless, then I did it by myself for a long while, I still couldn’t fix my Statement of Purpose (SOP).

I always read David’s articles on the website, and this guy was quite outspoken, why not asking for his help? It should be very sharp and to the point.
While David was about to study abroad, I finally encouraged myself to seek help from David.
David first asked me to fulfill the Career Assessment Sheet, and then asked me “Why MPA?” while reading it. I thought about this question many times, because others always asked me “Why NOT MBA?” After consulting with David, I made up my mind to study MPA, and figured out my career path.

Later, I revised my SOP and consulted David about sequence and presenting my idea, and of course I asked someone oversea to review my materials, but it was basically much concise than my original draft. (UIUC required only 300 words.)

I was always not confident of myself, and I thought applying UT-Austin was a waste of my money…but I got admitted!

I applied for four schools, UIUC, UT-Austin, UT-Dallas, and Texas A&M. I only missed TAMU, and got admitted by other three schools.

~Thank you, David~

[Career Explorer]版上前辈帮忙看下职业规划

Q:
版上前辈帮忙看下职业规划
本人专业土木工程,在设计院工作3年,对结构设计施工均熟悉,不想做一辈子低技术含量重复性劳动的设计工作,想读完MBA去美国的工程咨询公司做技术管理工作,最好能派回中国的,不知道有无可行性,版上的前辈帮忙参谋参谋。。。?

A:

可行性相当高
MBA训练即是为了培训主管人才而来
有专业技术背景会相当吃香
MBA管理训练课程中的企业组织结构
与软性的经理沟通技巧训练
营销,会计财务,供应链,生产管理,Project Management,Managerial Communication, Leadership...等等课程
以及大量会议与小组作业
将可训练您成为Tachnical Manager.

又由于大陆近年崛起, 职缺大增
美国商学院愿意大力培养人才回到大陆就业
以成长亚洲区域经济
只要将您的考试分数准备好
再将essay精致化
即可攻读美国MBA

[Program Fitting]诚心指教,能申请到什么学校

Q:
诚心指教,能申请到什么学校
国内小本top10 电子工程,IBM两年工作经验,主要是供应商管理. GMAT 700; 4.0 TOEFL ibt 104. GPA 3.0
今年申请了HKU的MSF,但还不知道能不能申到; 自己的目标是想转行做IB.
年龄也不小了,希望牛牛们能给点意见; 如果考不上的话,明年考美国的几个比较靠前的 msf program可行吗? 还是应该直接申请MBA更容易转投行? 还是应该再工作几年申比较靠前的MBA.....困惑不安中....
各位给出点主意吧
多谢拉

A:
AT托福分数都够
对于IB core schools Wharton, Chicago, Columbia, Darden, NYU, MIT...etc.都算够
GPA稍低
但主要是工作经验太浅
大概要四五年左右
或是有办法证明您的快速攀升潜力与五年资历的申请人经历相仿

另外是要证明有哪些能力特质适合IB
为什么会从IT supply chain转向IB
有哪些passion & capabilities让您想往IB产业发展
原则上投行是需要MBA的
因为要知道整体management structure
才有办法做valuation
并且需要具备一定程度的工作经验
以及高竞争力的MBA课程训练
MS与MBA的课程紧密程度与压力相较起来小巫见大巫

[Program Fitting]Fuqua vs. Ross

http://forums.businessweek.com/n/pfx/forum.aspx?msg=74309.1&nav=messages&webtag=bw-bschools
Q:
I'm looking for a top Brand Mgmt position once I finish my Marketing degree in school. I've been accepted to both Ross and Fuqua R1(still waiting to hear back from Kellogg R2). Any advice btw Ross and Fuqua for Marketing assuming I do not get accepted to Kellogg??
Stats: African American...High GMAT/ High GPA/ Comp Sci

A:
When you're looking for top brand management position, since these two programs are pretty close as top schools, the program design matters but not ranking anymore.
The really successful brand managers need to satisfy customers from their bottom of heart, create loyalty and word-of-mouth to constantly generate profit, then grow your brand portfolio that match your business vision.

So you need to know consumer behavior and extract insignts from market intelligence, develop the right product features that satisfy their demands with right pricing, communicating them the right messages, then create loyally repurchasing pattern that generates sustainable profit to support your brand out of fierce competition.

The key courses that prepare you as a top brand manager are Brand Management, Customer Insignts, Market Research, Product Development, Pricing, Channel Management, CRM, Marketing Communications & Advertising, Marketing Strategy & Corporate Strategy, Sales & Forcast, Negotiation. Then depending on your specific industry, channel, or region, you might need Tech Marketing, B2B marketing, Service Marketing or International Marketing Management. Then the last and most significant challenge is how well can you manage the logistic and operation support.

Now see what these two schools offer. Ross offered Strategic Brand Management, but Fuqua doesn't have any brand management courses. It'll be a significant drawback if you learn all others but couldn't correlate all these efforts into a consistent brand theme.

So see what other courses they've got. Obviously Ross has much deeper and sophisticated program design that has Consumer Behavior, Customer Asset Management, Co-Create Value with Customers, Market Research Design & Analysis, Pricing Strategy & Tactics, Ad Management, Innovation & New Product Development, Distribution Strategy, Supply Chain Management. One special course is Leavraging industrial Design for Marketing Advantage that may make your brand stand out by highly customized value chain.

Of course Fuqua also has pretty well-rounded course selection for marketing, but it's clearly for Product Manager and Market Research Managers, not for Brand Managers. You cannot see the detailed and dynamic design like Ross. Fuqua has Consumer Behavior, Market Intelligence, Marketing Strategy, Product Management, Pricing, MarCom, CRM, Tech & Health Mktg, Distribution and Supply Chain. But a bit generic that not as specific as Ross

[Career Explorer]Ding dong ding :( (2)

http://forums.businessweek.com/n/pfx/forum.aspx?tsn=1&nav=messages&webtag=bw-bschools&tid=74251
Q:
770/Indian/M/26/3+ WE/Decent Community service/academically strong profile/extra-currics great till college - dinged at Wharton/Stanford/Chicago/Harvard - without even an interview!!! :) hoping to make it this year to a few of the other programs...
Am sure of what i'd want to do but not to the granularity (nature of consultancy etc) outlined - flexible and open to that extent. Also, need to marry fitment with long as well as short term goals... :)

A:
The fundamental way to find out your career fit is to examine your every turning point in your career. Find out the consistency or pattern, find out what exactly did you think at each point, you chose a job but not b job because of what specific issues, and what job content you really like vs what you really don't. Is the consulting job itself exciting to you? or the high salary motivates you? Since it lies in your nature that if you have consulting eyes, it should not be hard to tell the adcom your observation and analysis about the trend, or it's also easy to analyze your career and schools.

Another way is to find out your motivation. People's minds are subject to inertia like normal objects, there's a balance power in everyone's mind. Find out what power is pushing you in what direction, you can find it out by speaking to your friends and family, or sometimes you can figure out by listening to yourself in recorder. Sometimes the motivation is in disguise that you need to discompose that into smaller pieces, then you'll see how they lined up and why exactly you want to go to these top schools.

You can see from those greatest essays which got admissions into the schools you're targeting, almost all of them had done this process, and that's why those talented people can write so deeply about their lifes and line it up from the beginning.