2008年11月7日 星期五

[Personal Branding]How to show "why now?"

A:

you need to explain that in your career progress, you have a major bottleneck now that cannot be broken through on your current position in short future

to explain this

the best way is through opportunity cost analysis

you need to show that in short future

the opportunity cost of staying in status quo is higher than studying an MBA

then you'll have a why now


while you'll need to dig deep into your career evolution and future projection

find out what will happen if you keep the current position in short future

and if you choose to study MBA now, what impact will it give you in immediate future

then the why now will emerge by itself

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